Avid Media: A Unique Global Native Content Service
Launched in Covent Garden in 2010
The growth of the digital economy has created many opportunities to find audiences across digital touchpoints, but also increased expectations from consumers of the relationship with brands. Many consumer groups see too much digital advertising as irrelevant or easy to ignore, which is reflected in low and declining engagement rates, and thus a lack of impact.
We believe that content that is native to the environment in which it appears is particularly effective. The key to success is matching the right content to the right person at the right moment and in the right environment.
Suite of Proprietary Technology
Avid Media are driven by a mission to make the experience that people have of brands in the digital publishing environment as positive, relevant and engaging as possible.
To enable this, we have developed a unique suite of proprietary technology, and relationships with publishers that give access to high value environments and rich sources of highly valuable content data.
Major Investment and Global Expansion
Avid Media have a track record of success across categories as varied as travel, retail, fashion, FMCG, automotive and technology. We work with a diverse range of clients, from Asda and Microsoft to Cadbury and Corona Beer.
With significant investment in 2016 from Dentsu Aegis Network, Avid Media are excited to be launching new products this year. We continue to grow our global footprint with offices in London, Madrid and New York.